Beauty Brands You Might Never Have Heard Of, But Absolutely Should Have

While we all have the beauty brands we regularly turn to, any beauty lover will know there’s no greater feeling than uncovering a new brand (or product) that not only completely transforms your routine, but leaves you questioning how you ever lived without them before. Thankfully, the local industry is filled with fresh and innovative talent bringing us the best of the best when it comes to beauty — no matter if you’re looking to change up your skincare game or find the latest and greatest in makeup. Here, we’re rounding up six beauty brands you might never have heard of, but absolutely need to be on your radar.

Dope Skin Co’s mission is simple — to make clean, affordable, powerful organic hemp skincare. Founded by Sydney-based couple Adam Alcott and Vanessa Ware, the brand prides itself on being 100% Australian made, with formulas that are packed with as many active natural botanical ingredients as possible, which includes everything from moisturisers and cleaners, to scrubs and masks. The brand has also committed itself wholeheartedly to sustainability, using recyclable plastic for its products, while always striving to find new ways to innovate.

We all know the cosmetics industry is one of the biggest contributors to plastic waste worldwide, but with Flavedo & Albedo you can embrace your love of makeup and feel good about it too. The brand’s vibrant, high-performance products (which you’ve no doubt already spotted across your Instagram feeds) are all packaged in aluminium, glass and sustainable timber. That means no plastic, anywhere, which leaves just one thing to focus on — the joy of makeup.

If you love incorporating clean, toxin-free and vegan products into your beauty regime, LAMAV is the brand for you. The brand embraces a holistic view of both inner and outer beauty, and is dedicated to delivering formulas that are as “innovative as they are efficacious.” The range includes everything from organic skincare and inner beauty (a personal favourite being the brand’s Beauty Restore healthy skin from within) to natural makeup, all proudly Australian made and owned.

Ever felt frustrated by the seemingly endless options of skincare products out there? Well, so had the team at Salty Skin Co, which is why they took the 2020 lockdowns to create a skincare range that “actually does what it promises.” The brand’s range is made from active ingredients that aim to give skin a healthy, hydrated glow (without the irritation). Say goodbye to your 10-step routine, and say hello to Salty Skin Co’s simple day and night swaps.

For those who want to incorporate a touch of mindfulness into their routines, By The Be creates luxurious, natural and organic oils using plant based ingredients that are all hand blended in small batches. Whether it’s face, hand or body, choose from the brand’s sleek range, which are not only each inviting as the next, but bottled up in the hand blown glass to be that recyclable and reusable. Skincare expert J.P Mastey is behind the natural, cruelty free and vegan deodorant formulas found at Corpus Naturals. On top of providing odour protection and stylishly understated mint green packaging, the brand puts a luxurious spin on deodorant, featuring natural scents like N°Green and Third Rose, as well as formulas that use naturally derived enzymes and plant extracts.