When navigating the daunting world of skincare, it can be hard to know where to start — or more specifically, which hero ingredients are going to provide the best results. Koko&Kush, an eco-conscious skincare label, knows exactly that, which is why founder Cindy Lim searched “high and low” to bring her hemp-based line to life. With fast-acting results, it’s easy to see why the local label is growing so rapidly, not only pioneering the future of hemp-based products, but is determined to do good, with refillable bottles that make your beauty routine a breeze. As part of HER BLACK BOOK’s Festival of Her, a shopping event to support female-founded businesses, Lim shares some insight into her business journey so far.
“Grit. The sheer determination I have to prove people wrong is something that keeps me going but it also means I am quite stubborn! I will always try my best to work smarter and not harder and always take time to learn and fully understand what I am needing to do so I don’t have to keep wasting time asking again.”
"Set aside budget and know when to outsource - I tried to do so much myself that I ended up feeling quite burnt out before I even launched. Figure out the things that you’re good at, the things that you can learn and outsource the things that you can’t and absolutely hate doing because you will reach your goals much quicker.”