Shelley Sullivan is as trailblazing as they come. The ModelCo and MCoBeauty founder and CEO has spent the better part of her career going from strength to strength, starting by establishing her talent agency in the ‘90s to eventually launching what is now one of the most recognisable product ranges on the market. From the very early days of ModelCo to the now full collection of skincare and beyond at MCoBeauty, it’s clear that Sullivan has always known exactly what women want when it comes to beauty, creating products that are not only luxurious, but affordable (a signature loyal fans of both labels will already know). Beyond the mogul’s keen eye for beauty, Sullivan’s business savvy is something to be admired, which has culminated in her signature pink and vibrant products being seen alongside some of the world’s most famous faces, including Rosie Huntington-Whiteley, Danni Minogue, and Hailey Bieber.
Sullivan’s own personal style is just like her brands—playful, feminine and classic. From colourful gowns and sentimental jewellery, to of course, the must-have pieces from her own collections of skincare and makeup, below Sullivan shares a peek inside what she’s shopping right now.
“Easy, fun dresses from Zimmermann are my fav! I’ve got about five on rotation I wear all the time. I’m loving my new Saint Laurent Tributes—I bought the mule heels and the slide flats, in the brown. I also die for an Hermes slide, I absolutely live in those. I’ve got them in every shade because they’re so comfy.”
“My most regularly repurchased beauty item is definitely skincare. Definitely skincare. I’m obsessed with anything that’s got hyaluronic acid in it. I used to use a lot of Medik8 skincare but now we’ve come out with our own MCoBeauty Skincare range, I slather myself in our Hydrating Hyaluronic Acid & Vitamin C Serum and then our Hydrating Day & Night Face Moisturiser.”
“In the morning, I use our Salicylic Foaming Face Cleanser to completely cleanse my pores, then our Hydrating Hyaluronic Acid & Vitamin C Serum, followed by our Hydrating Day & Night Face Moisturiser. We’re in the process of developing lots of exciting new MCoBeauty skincare products, including a mask and a beautiful facial oil, which are both launching early next year. So at night, I’m testing samples of both the oil and the mask. The oil is so hydrating – I can’t wait for our customers to experience it.”
"It’s a tubular mascara, so it doesn’t smudge or flake or give you panda eyes. It just comes off with warm water in the shower. I love my ModelCo Magic Brows. It’s a tinted brow gel that makes you look like you have fuller brows, which I need because I don’t have any eyebrows. And the MCoBeauty Miracle Hydra Glow Oil-Free Foundation, because it’s an oil-free, water-based formula that is perfect for my sensitive skin. It’s got hyaluronic acid in it too so it hydrates my skin throughout the day.”“This holiday season, I’m dying over the cute Bon Bons in our MCoBeauty Summer Edit Christmas Collection. We’ve got Mega Balms, Cheek & Lip Tints and Lip Balms. They’re so cute and they’re perfect to have on your Christmas table."