HER Biz: Ruby Autore, Autore Moda

AUTORE South Sea pearls are among the most iconic and spectacular pearls in the jewellery world globally — spotted on everyone from Halle Berry to Angelina Jolie ​​— so it’s unsurprising its sister label Autore Moda is no different. Founder Ruby Autore had a mission to bring the brand’s luxurious and sophisticated edge to an accessible range that can effortlessly weave into their loyal customers' everyday wardrobes, and it succeeds in doing just that. The curated and considered collection of South Sea pearl jewellery embodies the modern and polished finish that Autore Pearls are famous for. As part of HER BLACK BOOK’s Festival of Her, a shopping event to support female-founded businesses, Autore shares some insight into her business journey so far.

“Starting out, you’ll find yourself dealing with roadblocks on a daily basis, and it’s really important to be able to pivot in order to find a solution. No one tells you how overwhelming this can be, but learning to deal with these problems in a calm manner is a game-changer. Also, surrounding yourself with not only with people that inspire and motivate you, but with people who can challenge your opinions and offer another point of view.”

“I'm really proud that we are opening our first flagship boutique next month, that has always been a dream of mine! We also launched in David Jones nationwide and on Farfetch recently, so that has also been a really big milestone for the business and something I am incredibly proud of.”

“When starting a business, it’s really challenging trying to find a good work/life balance. There have been many occasions where I have had to miss out on special celebrations, however, the hard work and dedication has made time spent for leisure with family and friends much more rewarding.”

“One of the first things my dad told me when I started out was to...