Finding beauty solutions that we can do from the comfort of home has arguably never been more important. Enter: Jennifer Mekhaeil’s Go Bare. The Australian-founded beauty brand aims to offer unique, high-quality and rejuvenating solutions that can all be done without leaving your home, with a range that includes everything from Sonic Cleansing Brushes to IPL Laser Hair Removal. Mekhaeil founded the brand with the belief that beauty and skincare rituals should not only be enjoyable and affordable, but be offered more accessibly too. As part of HER BLACK BOOK’s Festival of Her, a shopping event to support female-founded businesses, Mekhaeil shares some insight into her business journey so far.
“I’m an accountant by trade and am lucky to have a number of clients within the beauty industry. Over time, I gained insight from them on the brands that were excelling and was able to identify gaps within the at-home beauty tool space. I believe effective, long-term hair removal and quality skincare shouldn’t break the bank, so once I locked in on the beauty categories I wanted to improve, Go Bare was born.”
“I'm proud that I've been able to keep my passion for my businesses while maintaining my other commitments. Also allowing my charisma and personality to show through my brand. That’s been amazing to see come to life through the packaging and branding in particular.”
“It's easy to let go of the things you shouldn’t when running your own business, i.e. family, leisure time, the things that bring you joy. I always try to be intentional with my time and delegate where possible. For example, I recently outsourced a few sections of my accounting business and have been able to focus a lot more time and energy into what I love the most (Go Bare) as a result."
“Networking, being resourceful and letting my personality shine through. Also, regardless of how bad today might be, I’ll always turn up tomorrow. That attitude has treated me well my whole life.”
“I like to break up my reading between fiction and nonfiction. Fiction to keep my creativity up and non-fiction for knowledge. The last book I read was Before The Coffee Gets Cold by Toshikazu Kawaguchi. It’s a good reminder that you can’t go back to the past. Instead, be inspired by your next step and remember to only move forward. I also love anything from Brene Brown and Fiona Killackey.”
