With a colour palette inspired by effortless sophistication and influenced by the work of renowned Italian painter, Giorgio Morandi, the thoughtful and curated selection of nail colours offered at SOYCLAY are all perfectly aligned to complement moods, aesthetic and lifestyle.
Beyond the unique hues, which range from soft nudes to deep green and purple, the brand’s unique formula means the collection is toxic chemical free, vegan, cruelty-free, breathable, and water-permeable, as well as packed with high-performance pigments and nourishing oils and botanical extracts. Each SOYCLAY vessel is also finished off with the brand’s signature compostable timber cap, sourced from a FSC 100% certified supplier.
Below, brand founder Chloe Zhang shares some insights into the brand’s beginnings and why she believes it’s so important to support female-founded businesses.
“We have had a huge passion for cosmetics since our teenage and we love painting nails to match with daily outfits. Our non-toxic beauty products bring out the beauty of you, but also bring awareness to the beauty of the planet.”
“The importance of cash flow management, the value of building relationships, the need for flexibility and adaptability.”
“A starter pack - which includes a base coat, top coat and a colour nail polish of your choice. All bottles are highly nourished, 8-free, vegan and cruelty-free. The formula is kind to you and the planet. Chosen with care.”
