It's the beauty buzzword on everyone's lip, but what exactly is hyaluronic acid and why are people raving about it?

Firstly, don’t let the name fool you. Just because it’s named as an acid doesn’t mean it’s harsh or drying, in fact it’s the opposite.

To break it down, hyaluronic acid is a molecule that naturally occurs in the skin, with the job of binding water to collagen, trapping it in the skin. This helps skin to appear, plump, dewy and hydrated which is ideally what we all want.

Over time, we lose collagen and hyaluronic acid naturally which when combined with environmental factors and skin conditions, can make for a very dry complexion.

If you’re looking to add a boost of hydration to your skincare routine, we’ve done the hard work for you and picked out some of the top hyaluronic acids.

Designed for maximum potency and sealed in a capsule for purity, this formula  combines two essential youth factors in a single-dose capsule.

Formulated with 1.5% hyaluronic acid and blended with peptide and vitamin B5, this hydrating serum is suitable for all skin types—even the most sensitive skin.

Just like a big drink of water for your skin, the esmi Hyaluronic Hydrating Serum contains triple action Hyaluronic Acid which increases hydration by 25% within 2 hours.

This innovative serum is formulated with eight hydrating ingredients plus anti-pollution and blue light filters to protect the skin barrier.

With a unique formula, this triple action corrective serum combines pure hyaluronic acid with botanical extracts to support and protect skin.

With a water-based formula that blends three different weights of Hyaluronic Acid with a Hyaluronic Acid Crosspolymer, this product helps to provide multi-depth hydration.