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Forget Instagram’s most well-dressed stars or the style elite of Fashion Weeks worldwide, according to TikTok there’s one superior style leader who reigns supreme—the ‘Coastal Grandmother’. Think easy, luxe cashmeres, holiday-inspired accessories and a mix of breezy trousers. Lex Nicoleta, who went viral for sharing the trend on social media, summed it up perfectly: “Nancy Meyers-chic”. Nicoleta adds of the aesthetic, “it's Hamptons, it's 'my garden is bigger than your first apartment,' it's a light white sweater even though it's the middle of summer and it's a five-carat diamond ring passed down from your great-great grandmother."
Best emulated by the likes of Diane Keaton in Something’s Gotta Give or Meryl Streep in It’s Complicated, the trend has seen something of a resurgence since those early 2000s films hit our screens, seeing Selena Gomez and Anne Hathaway both give it their seal of approval.
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Wanting to try it out the trend for yourself? Here’s our edit of the Coastal Grandmother-inspired pieces to add to your wardrobe.
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