You might have noticed we, Wrapd (formerly Her Black Book), have undergone a little bit of a transformation recently. Unveiling our brand new name, we thought it was about time to highlight every and all the categories available to shop — at wrapd.ai and via the free app.
On top of offering up some of the most well-known fashion, beauty, and homeware brands, both locally and globally, you can also shop discounts, cashback, and exclusive promos at a ton of menswear favourites too.
Now, if you've searched at all your typical faves and need some fresh labels to try, why not check out some of the men's and unisex collections at these Australian fashion brands? Shop the great ranges at St. Agni to SIR. and more, plus find some of our top picks.
St. Agni
Much-loved, minimalist fashion brand St Agni carries a unique range of unisex pieces in its collection, including relaxed, impeccably made shirts (our pick is the Homme Shirt), high-quality jersey basics, trousers, and more.
Top Picks
Nique
With a design philosophy rooted in versatile, high-quality pieces, Nique’s GenderU range is a completely gender-neutral capsule of modern wardrobing. Each piece is made for everyone, “inspired by a desire to strip everything back to a more edited way of dressing.”
Top Picks
SIR.
SIR. might be known for its cult dresses and silky separates, but the brand’s menswear pieces are to be equally admired. Recently releasing a collection with model Jordan Barrett, the men’s pieces offer up both a signature minimalist aesthetic, as well as an effortless sense of style.
Top Picks
Incu
While by no means new to the menswear category (in fact, Incu’s founders Brian and Vincent Wu were pioneers in bringing elevated, luxury menswear to the Australian market), the brand’s in-house label, Incu Collection, continues that legacy. Find stylish knitwear, sleek trousers, and more.
Top Picks
Ambition The Label
With limited edition capsules designed with comfort and quality in mind, Ambition The Label’s pieces find a unique and signature blend of ease and style. Find everything from lounge sets to terry shorts fit for the beach and a winter-ready puffer vest.
Top Picks
