Product Disclosure Statement
Last updated Nov 12, 2023

Wrapd (a product from Her Black Book Pty Ltd t/a Wrapd Australia) falls under the 'reporting and monitoring' category as defined by the Google API restricted scope. Wrapd's use and transfer of information obtained from Google APIs will comply with the Google API Services User Data Policy, Google's Privacy Policy, and Google's Terms of Service, including the Limited Use requirements. For further details, please refer to our Privacy Policy (below) and our Terms and Conditions. For any additional queries, please email

Last updated Nov 12, 2023

The following privacy policy pertains to the email integration feature offered by Wrapd. Any future product features unrelated to the email integration will be addressed in a separate disclosure. The data from the email integration will always remain within the confines of this privacy policy.

Thank you for considering joining our community at Wrapd Australia ("Company", "we", "us", "our"). When you access our website (the "Website"), or more broadly, utilise any of our services, product page, mobile or web applications, or other digital products linked or referring to this Privacy Policy (collectively termed as the "Services"), you may share personal information with us. In this Privacy Policy, we aim to transparently explain the nature of the information we gather, its usage, and your rights concerning it. We encourage you to read this carefully to understand our practices regarding your personal data. This privacy notice is applicable to all information gathered through our Services, which includes our Website.

By accessing our website (the "Website") and using our services (the "Services", which include the Website), you entrust us with your personal information. We take this responsibility seriously. This privacy notice is designed to provide clarity on the nature of the data we collect, its purpose, and your rights concerning it. If you disagree with any terms in this privacy notice, please cease using our Services immediately. This notice encompasses all information gathered through our Services, as well as any related services, sales, marketing, or events.


We gather personal details you share with us.

The personal data we collect is influenced by your interactions with us and our Services, your choices, and the features you use. This includes information you voluntarily share when registering on our Website, using our Services, expressing interest in our products and Services, participating in our online forums, contests, or when reaching out to us. The personal details we gather may encompass:

Account Login.

To register for our Services, we'll ask for your existing email address, like the one associated with your Google, Apple, or other email providers. We'll collect your name, email address, and shopping preferences. Ensure that all personal details shared are accurate and up-to-date.

Email Data.

To provide you with personalised deals, coupons, and tracking codes, Wrapd securely accesses your email inbox. This access helps us gather and store deals from your inbox, granted by you in connection with our Services. The aim is to enhance your customer experience and highlight relevant products and services. If you connect your Gmail account to access our Services, our collection of email data via the Wrapd product adheres to the 'reporting and monitoring' category of the Google API restricted scope. Wrapd's use and transfer of data from Google APIs will comply with Google's policies and terms.

When You Grant Inbox Access.

Wrapd may gather Personal Information from email data when you share access credentials or tokens for your email accounts. Our systems capture encrypted email header data (sender, recipient, date, subject, excluding message content). We then apply proprietary logic to identify emails that:

(1) seem to be deals from retailers or online merchants we monitor;
(2) highlight other potential savings opportunities, or
(3) seem to be order tracking notifications related from purchases from retailer or online merchants.

Selected email content is then accessed, decrypted, and reviewed to inform you of potential savings. Occasionally, we might decrypt the email header data to ensure our proprietary logic functions correctly.

When You Use our Web and Mobile App

We might automatically record specific data from your device using technologies like “clear gifs" or “web beacons.” This data can include your IP address, device type, web pages you visit, content you engage with, and more. We might also track your interactions with our email messages. This data helps us understand user behaviour and improve our Services.

Information automatically collected.

Some data, like your IP address or device details, is automatically gathered when you use our Services.

We automatically collect specific data when you use our Services. This doesn't reveal your identity but includes device and usage details. This data helps secure our Services and provides insights for analytics. We also use cookies and similar technologies for various purposes, including attributing affiliate links correctly.

Information from other sources.

We might gather data from public databases, marketing partners, and other external sources.

To better understand your preferences, we might obtain data about you from various sources. This can include public databases, marketing partners, data providers, and social media platforms. This data helps us tailor our Services to your needs. If you interact with us on social media, we might receive personal details based on your privacy settings. If you wish to restrict this data sharing, adjust your social media privacy settings.


We use information collected via our Services for various business purposes outlined below. This never includes any data from the Google restricted scopes. Wrapd strictly adheres to the Google API Services User Data Policy.

We use the information we collect or receive:

To facilitate account creation and the logon process. Using the email address associated with your email provider account (e.g., Google or Apple), we utilise the information you've permitted us to gather from these third parties to streamline the account creation and logon process.

  • To enhance and deliver the Services, enriching your overall user experience.
  • To safeguard against, investigate, and deter fraudulent, unauthorised, or illicit activities.
  • To link or combine your data with other information.
  • To cross-check and verify information for accuracy and update our records.
  • To pinpoint products and services that might interest you.
  • To communicate with you about updates, information, and other aspects of our Services.
  • To address your queries, comments, and provide customer support.
  • To send essential information, including confirmations, invoices, technical notices, updates,
  • Security alerts, and administrative messages.
  • To analyse your usage of the Services using tools like Google Analytics to understand traffic
  • patterns and detect any issues.
  • In relation to mergers, acquisitions, reorganisations, or similar transactions.
  • When mandated by law or in response to legal proceedings.
  • To protect our users, individual lives, and/or the rights or assets of Wrapd.
  • To ensure the security of our Services.
  • For any other purpose with your consent.


We share information in specific scenarios as detailed below. This never includes Gmail data, which is safeguarded under the Google API Services User Data Policy:

  • With our corporate affiliates and subsidiaries.
  • With third parties aiding our core business functions and operations, including database administrators, cloud services, payment processors, and advertising services (excluding Gmail data).
  • With our business partners for joint ventures or promotions.
  • To support our audit, compliance, and corporate governance functions.
  • In scenarios involving business transitions like mergers, acquisitions, or bankruptcy.
  • If we believe that such disclosure is essential for security or fraud detection.
  • If required by law or if we believe that such action is necessary to comply with legal obligations, protect our assets, or defend against legal liabilities.
  • With your consent or upon your instruction.
  • When contractual obligations necessitate processing your personal data.


We may share specific Gmail data with third-party tools, such as AI models, to enhance the functionality of our Services. This data sharing is limited to the email content (body) and sender of emails from retailers or online merchants, and it is done exclusively for the purpose of extracting coupon codes and determining if emails contain unique tracking codes and updates. This sharing of data is necessary to provide you with personalised deals, coupons, and tracking codes as part of our service.

Wrapd is committed to safeguarding your privacy, and our data sharing with third-party tools complies with industry standards and relevant regulations. We do not share any other personal information or data outside the scope mentioned above. Your trust is important to us, and we take measures to ensure the secure and responsible handling of your data.


We might use cookies and other tracking technologies to gather and store your data.

We may employ cookies and similar tracking tools (like web beacons and pixels) to access or store information. Refer to the "Information automatically collected" section above for further details. Specifics on how we use such technologies and how you can opt out of certain cookies are detailed in the “YOUR PRIVACY CHOICES” section below.


We aren't responsible for the safety of any details you share with third-party providers who advertise, but aren't affiliated with, our Services.

The Services might contain advertisements from third parties unaffiliated with us, which might link to other websites or online services. We can't vouch for the safety and privacy of details you provide to these third parties. Any data collected by third parties isn't covered by this privacy notice. We aren't responsible for the content or privacy practices of third parties, including other websites or services linked to or from our Services. It's advisable to review the policies of these third parties and contact them directly if you have any queries.


We retain your details for as long as necessary to fulfil the purposes outlined in this privacy notice, unless the law dictates otherwise.

We'll only keep your personal details for as long as it's necessary for the purposes set out in this privacy notice, unless a longer retention period is mandated or allowed by law. No purpose in this notice will necessitate us retaining your personal details for longer than three (3) months after the termination of the user's account.

Once we have no ongoing legitimate business need to process your personal details, we'll either delete or anonymise it. If this isn't possible (for instance, because your personal details are stored in backup archives), then we'll securely store your personal details and isolate it from further processing until deletion is achievable.


Users can delete their account and data by opening the app, navigating to the profile page, clicking “personal information” and selecting 'Delete my Account'. The deletion process might take up to 24 hours.


We strive to protect your personal details through a combination of organisational and technical security measures.

We've implemented suitable technical and organisational security measures designed to safeguard the security of any personal details we process. However, please note that no electronic transmission or storage method is 100% secure. We can't guarantee that unauthorised third parties won't be able to defeat our security measures.


Account Information

Should you wish to review or amend the details in your account or terminate your account at any point, you can log into your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and details from our active databases. However, some details might be retained in our files to prevent fraud, troubleshoot issues, assist with any investigations, enforce our Terms of Use, and/or comply with relevant legal requirements.

Cookies and similar technologies

By default, most web browsers are set to accept cookies. If you prefer, you can adjust your browser settings to remove or reject cookies. Opting to remove or reject cookies might impact certain features or functionalities of our Services. For more details on how to opt-out of interest-based advertising by advertisers, please visit

Opting out of email marketing

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails we send or by contacting us using the details provided below. While you'll be removed from the marketing email list, we might still communicate with you, for instance, to send you service-related emails essential for the administration and use of your account, respond to service requests, or for other non-marketing purposes. To opt-out of service-related emails, you can access your account settings and update your preferences.


Most web browsers, along with some mobile operating systems and mobile applications, include a Do-Not-Track ("DNT") feature or setting you can activate to indicate your privacy preference not to have your online browsing activities monitored and collected. Currently, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we don't currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.


Our Services are not directed at individuals under the age of eighteen (18), and we neither solicit nor knowingly collect Personal Information from children under eighteen (18). If you believe we have unknowingly collected any Personal Information from someone under eighteen (18), please contact us immediately at, and the details will be deleted.


Wrapd is based in Australia. The Services are controlled and operated by us from Australia and aren't intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the laws of the country(ies) where the Services are controlled. Your Personal Information might be stored and processed in any country where we have facilities or engage service providers. By using the Services, you consent to the transfer of information to countries outside of your country of residence, including the Australia, which might have different data protection rules than your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries might be entitled to access your Personal Information.


We will update this notice as required to remain compliant with relevant laws. We might update this privacy notice periodically. The updated version will be indicated by an updated "Revised" date, and the updated version will be effective as soon as it's accessible. If we make significant changes to this privacy notice, we might choose to notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice regularly to stay informed about how we are protecting your details. You acknowledge that your continued use of our Services after we publish or send a notice about our changes to our Privacy Policy means that the collection, use, and sharing of your information are subject to the updated Privacy Policy.


If you have any queries or comments about this notice, you may contact us via email at